SMS Communications Privacy Policy

Organization: Wilson County Area Alliance for Animal Well-Being
Last Updated: May 12, 2026


Wilson County Area Alliance for Animal Well-Being (the "Organization") may use SMS (text messaging) to communicate with you about your animal's care and appointments. SMS messages are sent by Wilson County Area Alliance for Animal Well-Being; Clinic HQ acts solely as the technology service provider that transmits messages on behalf of the Organization and does not send messages on its own behalf.

By checking the SMS consent checkbox on Wilson County Area Alliance for Animal Well-Being's appointment booking form, or by initiating an inbound text message to Wilson County Area Alliance for Animal Well-Being, you agree to receive SMS messages from Wilson County Area Alliance for Animal Well-Being related to veterinary services in accordance with the consent path you used.

Types of Messages

SMS messages from Wilson County Area Alliance for Animal Well-Being may include:

No other phone numbers will be sent via SMS messages.

These messages are service-related transactional communications. Wilson County Area Alliance for Animal Well-Being does not send marketing or promotional SMS. Whether specific messages require express written consent under applicable law (such as the TCPA) depends on their content and context. Wilson County Area Alliance for Animal Well-Being is responsible for making that determination for messages it sends.

How You Provide SMS Consent

Wilson County Area Alliance for Animal Well-Being obtains consent to send SMS communications through the following paths. Each path has its own scope, and consent given through one path does not extend to the others.

Appointment booking form. When you submit an appointment request through Wilson County Area Alliance for Animal Well-Being's online booking form, you will see a checkbox that reads: "By checking, you accept our SMS Privacy Policy and SMS Terms and consent to receive transactional SMS messages from Wilson County Area Alliance for Animal Well-Being about your animal's care." Checking that checkbox, together with providing a cell phone number, constitutes your consent to receive transactional SMS messages from Wilson County Area Alliance for Animal Well-Being related to your animal's veterinary care. Providing a cell phone number and checking the checkbox are entirely optional — you may leave the cell field blank and provide a home phone, work phone, or other alternate number instead, in which case you will not receive SMS messages and will still be able to book and receive full veterinary services. SMS consent is not a condition of receiving veterinary care.

Client-initiated inbound messages. If you text Wilson County Area Alliance for Animal Well-Being directly — for example, to indicate you have arrived for a curbside drop-off or to ask a question about your visit — Wilson County Area Alliance for Animal Well-Being may reply to your message as part of customer service. By initiating an inbound text message to Wilson County Area Alliance for Animal Well-Being, you consent to receive replies from Wilson County Area Alliance for Animal Well-Being within that conversation. This path does not enroll your cell phone number in Wilson County Area Alliance for Animal Well-Being's recurring SMS notifications; to receive scheduled appointment reminders and care notifications, you would need to opt in through the appointment booking form described above.

Message Frequency

Message frequency varies based on your animal's appointments and care needs. If you have opted in through the appointment booking form, you may typically receive between 1 and 10 messages around the time of each scheduled appointment, treatment, or follow-up. Messages sent in reply to a conversation you initiated are limited to that conversation.

Message and Data Rates

Message and data rates may apply depending on your mobile carrier and plan.

Opting Out

You may opt out of SMS communications from Wilson County Area Alliance for Animal Well-Being at any time by replying:

STOP

to any message you receive. You will receive a one-time confirmation message, and no further SMS messages will be sent unless you opt in again by replying START.

You may also opt out by contacting Wilson County Area Alliance for Animal Well-Being directly at wcaaawb@gmail.com.

Help and Support

If you need assistance, you may reply:

HELP

to any SMS message, or contact Wilson County Area Alliance for Animal Well-Being directly at wcaaawb@gmail.com.

How We Use Your Cell Phone Number

Your cell phone number is used only to send service-related communications from Wilson County Area Alliance for Animal Well-Being regarding your animal's veterinary care, appointments, and treatment information, within the scope of the consent path through which you provided it.

Providing a cell phone number and checking the SMS consent checkbox are entirely optional when booking an appointment with Wilson County Area Alliance for Animal Well-Being. Clients who prefer not to receive text messages may leave the cell phone field blank and provide a home phone number, work phone, or other alternate phone number instead, and will still be able to book appointments and receive full veterinary services from Wilson County Area Alliance for Animal Well-Being. If you do not check the consent checkbox or do not provide a cell phone number, you will not receive SMS messages. Your consent to receive SMS is not a condition of receiving veterinary care.

Cell Phone Information Handling

No cell phone numbers, SMS opt-in consent records, or other personal information collected for SMS communications will be shared with third parties or affiliates for any purpose. This information is used solely to deliver the service-related communications described in this policy.

The only parties with technical access to this information are the infrastructure and messaging providers strictly necessary to transmit your messages — currently Twilio (SMS carrier services) and Microsoft Azure (hosting). These providers act as processors under contractual confidentiality obligations and may not use the information for their own purposes.

Clinic HQ acts as the technology service provider that transmits SMS messages on behalf of Wilson County Area Alliance for Animal Well-Being. Clinic HQ's data-handling practices in its role as the platform vendor are described in the Clinic HQ Privacy Policy, available at https://clinichq.com/policies/privacy.

No Sale or Sharing of SMS Consent

SMS consent and cell phone numbers will not be shared, sold, rented, or disclosed to any third parties or affiliates for any purpose, including marketing or promotional purposes.

Cell phone numbers are used by Wilson County Area Alliance for Animal Well-Being solely to deliver the requested communications related to veterinary care, as described in this policy.

Data Security

Wilson County Area Alliance for Animal Well-Being and Clinic HQ implement reasonable administrative, technical, and physical safeguards to protect the personal information collected, including cell phone numbers used for SMS communications.

Data Retention

Cell phone numbers and SMS opt-in consent records are retained for the duration of your client relationship with Wilson County Area Alliance for Animal Well-Being and for a reasonable period thereafter, except where a longer or shorter retention period is required or permitted by applicable law. Records of opt-out requests are retained as needed to honor those requests and demonstrate compliance with applicable SMS regulations.

Your Rights

Depending on your jurisdiction, you may have the right to:

To exercise any of these rights, contact Wilson County Area Alliance for Animal Well-Being at wcaaawb@gmail.com.

Changes to This Policy

Wilson County Area Alliance for Animal Well-Being may update this SMS Communications Privacy Policy from time to time. Any changes will be reflected by an updated "Last Updated" date at the top of this policy. Continued use of SMS services from Wilson County Area Alliance for Animal Well-Being after a change constitutes acceptance of the updated policy.

Contact Us

If you have questions about this SMS Communications Privacy Policy or how Wilson County Area Alliance for Animal Well-Being handles your information in connection with SMS communications, you may contact Wilson County Area Alliance for Animal Well-Being at: